An Interview with Joel Matalon, 2017 Fitness Idol Winner and CEO of RunHabX

As the 2017 Fitness Idol winner and CEO of RunHabX, Joel Matalon has over 30 years of industry experience. Joel is an accomplished Ironman Triathlete, Marathoner and Ultra Marathoner, Spartan™ coach, life coach and Skechers™ sponsored athlete. He presents, trains and certifies globally in ChiRunning® and ChiWalking®. He is a FlavaNaturals Brand Ambassador and creator of the annual ChiPerformance Summit. His clients include professional and everyday athletes, celebrities, schools and Fortune 500 companies. 

Q: Tell us a bit about your daily workout routine.

A: I currently run about four hours per day (20-30 miles) training clients for marathons that they run in the Northeast and globally. I also teach fitness classes and serve as a life coach for several clients. Days are long but fulfilling!

Q: How does FlavaNaturals fit into your daily life?

A: I was introduced to FlavaMix® as part of the brand’s 10 Day Challenge, and have now incorporated it into my daily nutrition routine. I prefer FlavaMix to other cocoa because it contains more flavanols, fewer sugars and less processing. As someone very attuned to what I ingest, it fits my clean eating commitment and helps me feel and perform at my best.

Q: How did you consume FlavaMix® during the 10 Day Challenge, and how was your overall experience?

A: I added FlavaMix® to my oatmeal, coffee, proteins shakes and hot chocolate, all with only modest amounts of sugar. As an athlete, coach and dad, I’m a stickler for getting what is needed and reducing excess waste (and ‘waist’). This has me committed to being a top FlavaNaturals brand ambassador for years to come.

Q: What do you like most about FlavaNaturals products? 

A: What I like most about FlavaMix® is its availability of nutritional benefits within a small, easy to travel packet. I can have it on-the-go and add it to coffee, some teas, oatmeal, protein shakes and it has been awesome for adding to the dessert I made for my wife’s birthday this week.

Interested in trying the 10 Day FlavaMix® Challenge? Read more here.