As the 2017 Fitness Idol winner and CEO of RunHabX, Joel Matalon has over 30 years of industry experience. Joel is an accomplished Ironman Triathlete, Marathoner and Ultra Marathoner, Spartan™ coach, life coach and Skechers™ sponsored athlete. He presents, trains and certifies globally in ChiRunning® and ChiWalking®. He is a FlavaNaturals Brand Ambassador and creator of the annual ChiPerformance Summit. His clients include professional and everyday athletes, celebrities, schools and Fortune 500 companies.
Q: Tell us a bit about your daily workout routine.
A: I currently run about four hours per day (20-30 miles) training clients for marathons that they run in the Northeast and globally. I also teach fitness classes and serve as a life coach for several clients. Days are long but fulfilling!
Q: How does FlavaNaturals fit into your daily life?
A: I was introduced to FlavaMix® as part of the brand’s 10 Day Challenge, and have now incorporated it into my daily nutrition routine. I prefer FlavaMix to other cocoa because it contains more flavanols, fewer sugars and less processing. As someone very attuned to what I ingest, it fits my clean eating commitment and helps me feel and perform at my best.
Q: How did you consume FlavaMix® during the 10 Day Challenge, and how was your overall experience?
A: I added FlavaMix® to my oatmeal, coffee, proteins shakes and hot chocolate, all with only modest amounts of sugar. As an athlete, coach and dad, I’m a stickler for getting what is needed and reducing excess waste (and ‘waist’). This has me committed to being a top FlavaNaturals brand ambassador for years to come.
Q: What do you like most about FlavaNaturals products?
A: What I like most about FlavaMix® is its availability of nutritional benefits within a small, easy to travel packet. I can have it on-the-go and add it to coffee, some teas, oatmeal, protein shakes and it has been awesome for adding to the dessert I made for my wife’s birthday this week.