“I told you we should eat more chocolate!” I looked up from my coffee and there was my wife holding out the New York Times, and looking very happy. She’d just read an article about a Columbia University study that linked chocolate to enhanced memory. Nothing makes my wife happier than a reason to eat more chocolate. But I was a biotech exec accustomed to how the media could exaggerate the importance of findings in small studies. I love chocolate too, but was skeptical, to say the least. So I dug deeper. Sure enough I found dozens of placebo-controlled studies that demonstrated meaningful benefits of cocoa flavanols on brain, heart and skin function. There was a catch though, and a pretty big one. The best results seemed to require consumption of 500-1,000mg of cocoa flavanols a day — that’s 5-10 average dark chocolate bars! (I doubted even my wife would be up for that.) So began my quest to develop a decadent chocolate with the naturally preserved flavanols proven so healthy. And a business was born. Like I said, nothing makes my wife happier than a reason to eat more chocolate…except hopefully a husband who makes that possible. I’m Alan Frost, Founder & CEO of FlavaNaturals.
With oatmeal and maple syrup or in a banana, peanut butter smoothie.
Before an important meeting or bike ride and with a glass of wine after dinner
When Alan shared the NYT article and his idea, I wasn’t just interested, I was ‘in’! And I was even more qualified than he knew…I mean I was an entrepreneur in the chocolate industry at age 10 — eons before Alan! — baking my cocoa-crowned cookies and selling them to all my neighbors.
In the early days with FlavaNaturals it was super fun testing chocolate bar flavors and smoothie recipes on my husband, kids, and friends. Now my focus is getting the word out on FlavaNaturals. I love seeing the excited look on people’s faces when they learn about the benefits of our chocolate. But my greatest pleasure is watching them smile after taking their first bite (# havaflava)!
Crystallized Ginger and Saigon Cinnamon because it’s delicious and powerful.
Shaken with milk, coffee and honey over ice in my blender bottle.
Before I talk with Alan or as an afternoon boost.
So Frosty hands me this article and starts talking about all these studies linking the cocoa flavanols to serious health benefits, and I’m thinking, that’s amazing but aren’t there plenty of dark chocolate bars on the market? Don’t quit the day job Frosty!
But then he tells me you’d have to eat about 5 to 9 dark chocolate bars to get the amount of flavanols in a single portion of FlavaNaturals. And next, the big sell – a bite of the blueberry matcha Flavabar. He’s got me! So now I’m thinking, good friends, good food, and good health…yeah, call me FlavaPete!
Whipped up with some Greek yogurt, maple syrup, and granola.
Breakfast or mid-morning snack.
It was clear from just 10 minutes of speaking with Alan that the science behind cocoa flavanols is astonishing. Combine that with delicious, high quality dark chocolate, and you can count me in!
When I’m not photographing (and then eating) all of my favorite Flava treats, I’m spreading the word about FlavaNaturals and the wonders of cocoa flavanols throughout the social media world. The best part about Flava? There’s something for everyone, whether you’re looking to improve memory, skin, energy, or just a reason to eat more chocolate!
Blueberry Matcha: an antioxidant superpower!
In a breakfast smoothie with frozen banana, almond butter, cinnamon and coffee.
In my morning smoothie, with a big cup of coffee. Or, in my coffee. (Mocha, anyone?)
Alan called me – he had seen me win Food Network’s Sweet Genius – about crafting natural recipes for his new high flavanol product line. His passion was contagious and the chocolate…fantastic. I couldn’t say no! With the team eager to start recipe taste testing, I knew I had to get on board. Having worked as a pastry chef and chocolatier across the globe, I wove culinary influences from my travels into FlavaNaturals®’ signature products. It made me smile to see the team delight in the unique and delicate balance of complementary flavors. From sweet and savory to fruity and spicy, FlavaBars® make for an adventurous and nourishing indulgence any time of day!
With almond milk and maple syrup, over ice.